Introducing NJAL








Imagine an online shop where everything for sale is truly original, no basic cashmere sweaters as filler or "milk & butter" garments here - you know the ones that high-end designers put into production every season risk-free, because they sell. The NOT JUST A LABEL online shop offers a unique selection of designer pieces and limited edition items from emerging designers worldwide. Most of these designers are fresh out of school with fresh eyes and budding creativity.

Right now the online shop is a mere whisper among celebrities like Rihanna, Lady Gaga, Blake Lively, Lena del Ray & Dakota Fanning as well as key industry figures. Dazed and Confused says that the site "completely revolutionizes our way of viewing retail" & Elle magazine calls it an "essential shopping destination for the discerning fashion crowd." I've been an observer of the rise and growing influence of NJAL for quite some time now. When I first stumbled upon it, I found the site genius and refreshing. Today Azede Jean-Pierre is the newest addition to the shop with select looks from the SS/13 collection available. Go to the website & take a look, see what all the acclaimed fuss is about or if your already convinced...  SHOP HERE