Across the board, the bloggers are becoming the creators. Leandra Medine, the blogger behind The Man Repeller is tapped by P.J.K (Patterson J. Kincaid) to design a contemporary line called MR x PJK. The collection will debut at the Coterie for spring with price points ranging between $198 and $398.
Leandras new venture is just another example of bloggers evolving into business people. Tavi Gevinsons started her own magazine Rookie Mag, Bryan Boy is a guest judge on the cycle 19th of America's Next Top Model and the most outgoing of the blogger hustlers Elin Kling is a stylist, designer of her own label NOWHERE, magazine owner, has been tapped to collaborate on collections for H&M as well as Guess, and even has her own blogging network - which just sayin' happens to includes Derek Blasberg and Anna Dello Russo. These kids are playing the game, and very well.
I am not sure how much more qualified or not these technically untrained writers and designers are than the graduates of Brown or Parsons but it apparently doesn't matter. They're a hot commodity sans training, creating content that their followers no doubt love. The fashion industry is well aware of their influence and monetizes on their fame just as they would latch on to a new artist for a celebrity fragrance.
Its not yet clear how profitable these "collaborations" will be for the individuals who do the tapping but first match point is awarded to the bloggers for amassing such a network to warrant such opportunities as these.